Saint John's Health Center is the largest campaign I've worked on, and it also happened to be one of the most personal. I was born in 1993 at Saint John's. My father was born at Saint John's, and worked there for 20 years. My grandmother still does, 45 years later. David&Goliath was Saint John's first agency, and being part of their journey from the start made this project special.

I contributed to nearly every part of this project, particularly the community activations and content capture that extended the campaign beyond the spots.

Measurable success across three spots, 30+ out-of-home billboards, and community activations.

CCO: Ben Purcell
CD Team: Rick Stanley (AD) & Tiffany Smith (CW)
Ricky Esquivias (AD) & Ben Weiler (CW)