Jollibee Brand Campaign 2026 was built to highlight what makes Jollibee special:
The connection to its Filipino roots. A joyful feeling. And chicken that is next-level crispy and juicy.
I worked as an Art Director, contributing to the concept and visual, and led social concepting, capture, and editing. 
CCO: Ben Purcell
CD: Ambrosio Ballon (AD) & Andrea Vega (CW)
Ricky Esquivias (AD & Content Creator)